Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "telecom"
- 'Super bundles' have exploded, and subs offering streaming services have had the biggest positive impact on telcos' customer acquisition and retention, according to a new report.
- The total value of TMT divestitures will rise by 25% to 50% from this year to a range of $250 billion to $300 billion, Deloitte forecasts.
- There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and brand-measurement firm Upwave finds.
- Telematics systems improve efficiency and productivity by helping reduce vehicle downtime through complete visibility into maintenance needs.
- Comcast and Disney spend the most on content, including scripted content and live sports.
- The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
- From the beginning, Visible has always worked to fundamentally change the way consumers get and pay for their wireless service via their all-digital model. How is this challenger brand creating a new normal in telecommunications? Through high-touch experiential activations, an unparalleled influencer network, and real-time social listening, that simultaneously addresses real-life issues while building community.
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
- Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
- Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines.
- UBS estimates total cable and telco-based services will grow 3.6% in 2021.
- Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, according to a new report released today by Publicis Media's Zenith unit.
- Consumer adoption of 5G is ahead of expectations, and average revenue-per-connection is projected to be 250% higher than average cellular connections.
- Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of traditional pay services such as cable, satellite and telco.
- Samsung agency Starcom went to NBC with an idea that the network rejected but it came back with an even better one: Let Jimmy Fallon film an entire episode of "The Tonight Show" on the phone.
- The strategy was to use gaming to demonstrate the Note9's hidden traits in the same way gamers revealed their own characteristics.
- A new study says regular TV sports viewers aren't likely to be "cord cutters" and tend to be "sticky" with traditional pay TV platforms -- cable, satellite, telco, and virtual.
- "Mobile Marketing" is reporting on figures from Which? suggesting that the mobile operators have not yet rolled out 4G, despite all the excitement around 5G. Some 80% of the country does not have full 4G access from all operators and 8% of the country has no 4G at all. The worst-hit areas are rural Scotland and Wales.
- Only 40% of 1.4 million traditional pay TV subscriptions lost in Q1 were "recaptured" by new virtual multichannel video program distributors (vMVPDs). The percentage was 59% over the last 12 months.
- The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website.
- With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
- The idea was simple: Show people how much it costs to do everyday activities on their phones by turning pre-roll ads into price tags.
- In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
- There's a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco tv services, according to a nationwide consumer survey published Monday by UBS. Only 69% of consumers who stream online TV services said they also subscribe to traditional pay TV services -- down 24 percentage points from 93% who said so in July 2016.
