Sports TV Fans Likely To Be 'Sticky' With Pay Services, Fewer Cord-Cutters
- by Wayne Friedman , September 23, 2019
A new study says regular TV sports viewers are not likely to be “cord cutters,” and they tend to be “sticky” with traditional pay TV platforms -- cable, satellite, telco, and virtual.
Ninety percent of sports fans who watch sports regularly are pay tv subscribers -- with 70% subscribing to traditional …
Good report, Wayne. If you dig deeper into the findings---as we did for our Media Dynamics Inc MDI Direct subscribers---- it is very clear that sports as well as news are the main reasons for keeping "pay TV" subscriptions, though it's also true that other genres not specifically measured in this study--reality, talk, games, etc.--- also are a factor.