More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
More than half of marketers said their audiences tend to engage more with UGC than branded content.
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
Advertising is now worth nearly five times as much as Amazon's retail business.
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored