Search results for "sponsored content"

• Marketers Say Social Media, Video Content Is Most Effective
  More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
  October 7, 2022  Tags: branded content, cmmr, content, content creators, content issues, content marketing, content sharing, digital content, paid content, sponsored content
• B2B Buyers Favor Marketing Content Backed By Research
  Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
  April 20, 2022  Tags: b2b, branded content, cmmr, content, content marketing, digital content, news, paid content, sponsored content
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• GoodRx Health Launches, Provides Research-Based Answers To Health Questions
  GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
  September 23, 2021  Tags: advertising, brand marketing, content, content marketing, data, digital, google, health, health care, medical, online publishing, pharma, publishing, research, search, sponsored content
• Why Advertising Is Poised To Become Amazon's Main Business
  Advertising is now worth nearly five times as much as Amazon's retail business.
  July 30, 2021  Tags: ad serving, ad spending, advertising, analytics, covid-19, digital, ecommerce, performance marketing, product listing ad, research, retail, revenue, sponsored content
• Waking Up To Gaming
  Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
  May 24, 2021  Tags: brand marketing, branded content, branded gaming app, branding, cpg, esports, events, gaming, marketingcpg, online, sponsored content, sponsorship, sports
• Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
  The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
  May 5, 2020  Tags: advertising, amazon, apps, digital, ecommerce, food, google, health, in-store, paid search, research, retail, search, shopper marketing, sponsored content
• Sleep Number Content Draws Customers In
  Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
  November 5, 2019  Tags: branded content, branded entertainment, content, content creators, content marketing, education, engagement, entertainment, facebook, football, instagram, licensing, mptvis, retail, sponsored content, sports, technology, tv, video, youtube
• MillerCoors Sought -- And Found -- Millennial Explorers
  The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
  October 1, 2019  Tags: beer, beverages, branded content, content, content creators, microsites, millennials, native advertising, ott, sponsored content, streaming
• Branded Content Project Details Local Media Spend, ROI For Publishers
  The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored campaigns.
  June 17, 2019  Tags: branded content, data, digital, facebook, journalism, local media, news, ott, programmatic, publishing, radio, research, search, sponsored content, television, tv