Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent."
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he has spent
almost no money on paid media, and lacks the significant campaign funding of rivals in either party. He is now generating organic conversations that stack him somewhere between Democrats Buttigieg and
Andrew Yang and Tom Steyer.
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdowns by political
party propensity, as well as toss-ups.
The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames.
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving
the ad unit.
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship.
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of
It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned media views.
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
"Give a customer a solution that reduces their consumption, give them a better hygienic solution and help solve for labor. There's no better trifecta."
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names.
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.