Search results for "earned media"

• Havas Lynx Launches Healthcare Influencer Offering
  The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned media "at some point within their journey to prescription," and 86% trust earned media more than pharma-owned touchpoints.
  October 11, 2024  Tags: agency, earned media, health care, influencer marketing, pharma, research
• Brands Can Improve TikTok Creator Ads In Several Ways
  Ads that show an influencer who demonstrates a product can help to lift brand recall by 25%.
  December 7, 2023  Tags: cmmr, earned media, influencer marketing, social media, social networking, social networks, tiktok
• Perhaps The Greatest Threat To Democracy
  As opaque as dark money is in paid media, what's its influence in the biggest part of the political campaign mix: earned media?
  June 29, 2023  Tags: ad spending, advertising, data, earned media, media, politics, research, tracking
• Most Consumers Rarely Post About Brands On Social Media
  Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
  July 1, 2022  Tags: biometrics, brand affinity technologies, brand image, brand marketing, branding, brands, cmmr, content, corporate ethics, demographics, digital, earned media, loyalty, politics, retargeting, social media
• CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
  Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent."
  September 17, 2020  Tags: cmo, covid-19, customer experience, digital, earned media, performance marketing, research, search
• The Buzz Surrounding Joe For President (No, Not That Joe)
  For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he has spent almost no money on paid media, and lacks the significant campaign funding of rivals in either party. He is now generating organic conversations that stack him somewhere between Democrats Buttigieg and Andrew Yang and Tom Steyer.
  January 16, 2020  Tags: cmmr, communications, earned media, politics, research, word of mouth
• What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media Spending
  Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdowns by political party propensity, as well as toss-ups.
  December 2, 2019  Tags: ad buys, advertising, cmmr, earned media, media buying, politics, research, television
• HBO Celebrates 'Sopranos' With Mob Nicknames
  The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames.
  October 3, 2019  Tags: awards, cable tv, earned media, engagement, hbo, omma, twitter, viral
• Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
  The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.
  October 2, 2019  Tags: awareness, canada, contest, customer experience, digital, display, earned media, email, engagement, interactive, microsites, mobile, rich media advertising, social media, social networks, tablet
• IHOP Turns Itself Inside Out To Call Attention To Its Burgers
  To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
  September 10, 2019  Tags: awards, awareness, earned media, pr, redesign, restaurants, sales, social media, social networks
• Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
  Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and earned media and sponsorship.
  April 10, 2019  Tags: earned media, m&a, marketing, media measurement, research, sponsorship, tv
• KEEN's Monumental Effort Steps Up Land Protection
  The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
  March 29, 2019  Tags: awareness, content, content creators, content sharing, csr, earned media, events, film, paid media, politics, retail, social media
• Netflix's Undead Lifestyle Puts Life Into Season Two
  It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty.
  March 14, 2019  Tags: awards, earned media, engagement, influencer marketing, media planning, millennials, native advertising, paid media, partnership, search, social media, streaming, women
• Oh Henry! Creates New Bar For Those 4:25 Munchies
  The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials
  March 14, 2019  Tags: awareness, canada, cannabis, earned media, food, influencer marketing, millennials, out-of-home, packaging, paid media, partnership, pr, sampling, social media, social vibe
• Online Views Of Super Bowl Content Highest In 5 Years
  Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned media views.
  January 31, 2019  Tags: advertising, content, digital, earned media, football, online, research, super bowl, tv
• Honda Acura TLX: Social + VR + AR = Success for AHM
  The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
  January 21, 2019  Tags: audience targeting, augmented reality, automotive, brand affinity technologies, brand image, earned media, engagement, facebook, gaming, gen y, influencer marketing, live streaming, media, men, millennials, paid media, social media, technology, virtual reality
• Honda Civic Type R: Social + VR + AR = Success for AHM
  Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
  January 21, 2019  Tags: ad campaign, audience targeting, augmented reality, automotive, awareness, content, earned media, gaming, live streaming, social media, social networks, sports, targeting, technology, video, virtual reality
• Georgia-Pacific Goes From Product-centered To Providing Better Experience
  "Give a customer a solution that reduces their consumption, give them a better hygienic solution and help solve for labor. There's no better trifecta."
  November 19, 2018  Tags: brand marketing, content, content creators, cpg, customer experience, digital content, earned media, online, video
• The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
  To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
  November 19, 2018  Tags: ad campaign, app store, applications, apps, awareness, books, brand image, celebrity, cpg, earned media, fast food, featured apps, millennials, mobile, restaurants, social media, television, twitter, virtual reality
• Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
  They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names.
  November 19, 2018  Tags: awards, awareness, brand image, cpg, crowd sourcing, display, earned media, engagement, food, interactive, omma, promotion, retail, retargeting, social media, twitter, uk
• Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
  Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
  November 8, 2018  Tags: african american, awareness, brand marketing, cause-related, digital, digital-out-of-home, earned media, events, health care, hispanics, influencer marketing, integrated marketing, music, out-of-home, paid content, partnership, pr
• Reading BookTok: TikTok As Brand Sandbox
  TikTok and its powerful subcult of BookTok has become a force in the publishing world. Penguin Random House has made its mark working with the creators driving this community. Penguin Random House's Associate Director of Paid Media Strategy and Ad Operations, Abigail Mallick and Associate Director of Social Media, Megan Tripp, explore how creator media becomes a strategy, how it requires internal reorganization to manage, and how it becomes a place to test marketing ideas that inform the rest of the paid and earned media mix.
    Tags: earned media, marketing, media, mixed media, paid media, planning, publishing, strategy, tiktok