Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations, a
Microsoft spokesperson said in an email.
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
Social media is the top-cited source by those 18-34, but not by adults overall, a Conviva survey finds.
Joe Biden is being talked about slightly more positively than negatively for the first time during the campaign, according to Engagement Labs' latest three-week rolling average. Biden has a "net
sentiment" of +1, meaning slightly more kitchen-table conversations about the candidate are positive than negative -- a big improvement from three weeks ago when he was at -18. By comparison,
conversations about Donald Trump for the three weeks ending October 11 are at -26, similar to three weeks ago (-24).
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he has spent
almost no money on paid media, and lacks the significant campaign funding of rivals in either party. He is now generating organic conversations that stack him somewhere between Democrats Buttigieg and
Andrew Yang and Tom Steyer.
Both word-of-mouth and the example of others are two of the most powerful sources in social learning.
UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives.
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study.
83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service,
many consumers look for an indicator that their transaction will be safe and satisfactory,