Streaming Content Discovery: Beyond Chance, Ads, Word-Of-Mouth Are Main Drivers
- by Karlene Lukovitz @KLmarketdaily, September 18, 2021
As the number of streaming service options — and the numbers being used by consumers — have multiplied, content discovery challenges are consistently cited as one of the top drawbacks of the streaming experience.
Now, Conviva has released a study that digs into how consumers actually go about discovering content. It was …
