Millennials Have Fewer Brand Conversations, Digital Blamed
- by Wayne Friedman , April 4, 2019
Declining exposure to TV commercials is having a negative effect on young consumers talking about products and brands, according to a new study.
A study from Engagement Labs, which measures word-of-mouth interactions, says this is increasing due to young consumers cutting the traditional pay TV cord in favor of video …
Or it could be because Millennials are more interested in experiences than things.