Millennials Have Fewer Brand Conversations, Digital Blamed

Declining exposure to TV commercials is having a negative effect on young consumers talking about products and brands, according to a new study.

A study from Engagement Labs, which measures word-of-mouth interactions, says this is increasing due to young consumers cutting the traditional pay TV cord in favor of video …

1 comment about "Millennials Have Fewer Brand Conversations, Digital Blamed".
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  1. PJ Lehrer from NYU, April 6, 2019 at 12:10 p.m.

    Or it could be because Millennials are more interested in experiences than things.

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