March 20 - 23, 2024
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Word-of-Mouth On Social Media Influences Behavior
- by Tanya Gazdik , August 13, 2019
Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
Both word-of-mouth and the example of others, such as others' decisions of what to watch or following someone else’s lead, …
