For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the
mid-2030s, based on a Google paper and research.
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the
Shell," and "Blue Lock."
Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick"
assistants.
The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers
totaling $7.6 million. In July alone, research tracked 5,100 ads across political advertisers (candidates and political groups), with August rising to 7,100 and 31 advertisers.
Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School,
titled “How Mass Surveillance From Online Advertising Puts Journalists at Risk. The study by Technology and Human Rights Fellow Jonathan Rozen found that real-time bidding systems, data brokers
and ad-delivered spyware can expose sensitive information like journalists’ locations, movements, contacts and activities to private companies, law enforcement and other
players.
This email is how one knowledgeable source sums up one of the weirdest - and most ironic - of multiple "enhancements" Nielsen unveiled late last week for measuring the new TV season.
Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what
happens to user privacy when companies begin tracking and analyzing these conversations?
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable.
Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low
single-digit percentage gains in viewing engagement data.
The agency is "gathering information to better understand how the industry's commercial Big Data and ad tech providers can directly support investigations activities."
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.
xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, build data centers and advance Grok 5, its newest
AI model.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.
The question: What share of your ad budget will be spent targeting bots, not humans, in 2030? The responses ranged from 0% to 100%, but as the year progressed, the higher number seems more likely.
Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions on how much, where and when they will
spend their dollars.