Search results for "data"

• Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
  Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
  May 24, 2022  Tags: advertising, analytics, data, gender, language, marketing, natural language, paid search, research, search
• Ace Hardware Tops In Customer Satisfaction
  Ace Hardware at the top of the J.D. Power 2022 U.S. Home Improvement Retailer Satisfaction Study for the 15th time in 16 years “Overall customer satisfaction with home improvement retailers is 849 (on a 1,000-point scale), up a significant 22 points from the 2021 study,” per Chain Store Age. “Ace Hardware continues its long streak of highest-ranked performance in the home improvement retailer category, but the big box stores—Lowe’s and Home Depot—see the biggest year-over-year gains in customer satisfaction."
  May 18, 2022  Tags: data, research, retail
• Dumping On CDPs: Many Owners Say Their Platform Underperforms
  Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
  May 18, 2022  Tags: customer experience, data, data management, email, research
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Why Marketers Are Misinformed About What Consumers Want
  As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
  May 16, 2022  Tags: advertising, data, digital, digital-out-of-home, out-of-home, performance marketing, research, search
• Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
  Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
  May 10, 2022  Tags: advertising, apparel, data, digital, ecommerce, local search, recommendations, research, retail, search, seo, uk, web sites
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
  The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
  May 3, 2022  Tags: ad buys, ad spending, advertising, agency, audience targeting, connected tv, cookies, data, mobile, privacy, research, television
• CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
  The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
  May 2, 2022  Tags: ad spending, advertising, agency, connected tv, data, forecast, iab, media buying, media measurement, out-of-home, print, radio, ratings, research, social media, television, video
• Nuances Behind Meta's Tracking Pixel
  The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
  April 28, 2022  Tags: data, data management, facebook, meta, news, privacy, research
• An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
  A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance, Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
  April 26, 2022  Tags: ad spending, advertising, apple, apps, cryptocurrency, data, digital, research, search, sports
• Nielsen Strikes Smart TV Data Deal With Vizio
  Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
  April 26, 2022  Tags: audience measurement, cable tv, connected tv, data, data management, local media, media measurement, nielsen, research, smart tvs, streaming
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
  Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the workday consumer."
  April 21, 2022  Tags: ad targeting, advertising, budgets, consumer experience, covid-19, data, digital, display, just an online minute, media buying, microsoft, online, research, retail, search, trends
• Most Brands Are Turning To Zero-Party Data, Study Finds
  But many don't know how to effectively use it, Forrester reports.
  April 14, 2022  Tags: data, email, privacy, research
• Obit: Nielsen TV Ratings Stories, Dead At 72
  "I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
  April 14, 2022  Tags: advertising, audience measurement, conferences, data, media measurement, nielsen, ratings, research, television
• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
  "We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said.
  April 13, 2022  Tags: advertising, agency, data, data management, digital, media buying, media planning, metrics, out-of-home, research
• Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
  Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
  April 4, 2022  Tags: ad targeting, advertising, amazon, apple, data, data management, email, facebook, google, government, privacy, research, search, social media
• Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
  Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
  March 21, 2022  Tags: analytics, cmo, data, data management, digital, email, loyalty, pharma, privacy, research
• Revenue Lost By Poor Digital Experience Can Now Be Measured
  Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
  March 17, 2022  Tags: analytics, customer experience, customer service, data, metrics, performance marketing, research, revenue, search
• Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention Metrics
  The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales and Digital Media at Crown Media Ed Georger said in a statement.
  March 15, 2022  Tags: advertising, cable tv, data, media measurement, metrics, performance marketing, research, television
• Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
  Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
  March 11, 2022  Tags: advertising, algorithms, content, content creators, data, digital, pinterest, research, revenue, search
• The Surprising Costs Of Online Privacy Notices
  The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
  March 2, 2022  Tags: apple, apps, brand image, consumer, data, digital, google, privacy, research, search, trust-based marketing
• Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
  Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
  March 1, 2022  Tags: connected devices, data, digital, google, machine learning, research, search, technology, video
• OMG, WTF Is The 'IRL' Ad Economy?
  According to WARC, it's about $44.4 billion. Really.
  February 24, 2022  Tags: advertising, covid-19, data, digital, economy, place-based networks, research
• Yahoo Takes ID-Free Targeting To The Web
  Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
  February 18, 2022  Tags: ad spending, ad tracking, contextual advertising, contextual tracking, cookie tracking, data, mobile, online publishing, privacy, research, search, tracking, yahoo
• Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
  The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code is either equally or more valuable than learning a foreign language for their future career choices.
  February 17, 2022  Tags: advertising, analytics, data, digital, digital marketing, education, educational, future of media, language, research, search, technology, uk
• Data Shows Significant Gap Between Perception And Performance Of Customer Experience
  ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
  February 16, 2022  Tags: advertising, b2b, customer experience, data, digital, financial services, media, news, performance marketing, publishing, research, retail, search
• Average Super Bowl :30 Rises 5% To $4.8 Million
  Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index.
  February 11, 2022  Tags: advertising, agency, data, holding company, research, super bowl, television