Search results for "data"

• AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
  OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
  May 28, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, automation, chatbots, data, media buying, research, technology
• Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
  A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
  May 21, 2025  Tags: ad spending, advertising, data, digital content, forecast, marketing/branding/advertising, media measurement, nielsen, ott, research, streaming, television, video
• Havas, YouGov Disclose 'Major Evolution' In Data Deal
  The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
  May 20, 2025  Tags: agency, analytics, audience targeting, consumer, data, health, holding company, partnership, research
• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
  May 19, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, bing, cloud computing, data, europe, google, open source, privacy, research, retail, search, seo
• Performance Media Takes Center Stage
  As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
  May 16, 2025  Tags: ad performance measurement, analytics, attribution, brand safety, d2c, data, data management, economy, media buying, media planning, performance marketing, research, upfront
• Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
  Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
  May 15, 2025  Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• Microsoft: Open Public Government Data For AI Training
  Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels powerful AI.
  May 9, 2025  Tags: ad buys, ad technology, ai, artificial intelligence, brand affinity technologies, china, data, data management, government, media, microsoft, policy, research, strategy, technology
• Working GenAI: Challenges Beset Brands Trying To Use It
  Data accuracy is the biggest hurdle in using GenAI, a study by The Business Performance Innovation (BPI) Network in partnership with EncompaaS and the Growth Officer Council finds.
  May 7, 2025  Tags: data, data management, email, generative ai, research
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• IIEX 2025: In Search Of Convergence
  Is AI the solution to all consumer insight problems, or a semi-reliable "direct report" that can only take on a few basic tasks? Or is it a merchant in "snake oil" that should be approached with caution and perhaps avoided completely?
  May 6, 2025  Tags: artificial intelligence, data, research
• Dizzying Dashboards: Executives Are Overwhelmed By Data
  Most executives today rely on dashboards and rarely question the data they are sent, according to a study conducted by Sapio Research, from journey management platform TheyDo.
  May 5, 2025  Tags: data, data management, email, marketing, metrics, research, uk
• Optimizing For AI Search By Following LLM, AI Signatures
  Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.
  May 5, 2025  Tags: artificial intelligence, bots, chatbots, content, data, language, research, search, technology, text
• YouTube: 20 Trillion Videos, Top 12% TV Viewing Share - What's Next?
  YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
  April 24, 2025  Tags: content, data, podcasts, ratings, research, revenue, television, valuation, video, youtube
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
  Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
  April 15, 2025  Tags: ai, artificial intelligence, b2b, b2c, blogging, brands, content, data, new products, news, online publishing, publishing, research, reviews, search
• CIMM To Assess Economic Impact Of New Ad Currencies
  The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
  April 1, 2025  Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
• ANA Cross-Media Venture Taps Comscore For TV
  ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.
  March 26, 2025  Tags: advertising, alternate currencies, comscore, data, media planning, research, television
• The Next Generation Of The Marketing Mix Model
  Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
  March 7, 2025  Tags: ad performance measurement, agency, biometrics, data, measurement, metrics, mixed media, nielsen, open source, performance marketing, research, saas, start-ups
• For Convenience Sake: Study Finds It Boosts Retail Media Plans
  "In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate attention, which drives memory-based outcomes such as awareness, consideration and intent," explains Lumen's Mike Follett.
  February 25, 2025  Tags: ad performance measurement, advertising, attention, data, intent, media planning, messaging, research, retail
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Amazon Develops Predictive Model For Databases
  The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
  February 17, 2025  Tags: ad performance measurement, advertising, ai, artificial intelligence, data, database marketing, ecommerce, media buying, open source, performance marketing, research, social commerce, social media
• CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
  It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."
  February 4, 2025  Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
• Media Agency Of The Year: IPG Mediabrands
  "Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
  January 31, 2025  Tags: agency, agency of the year, awards, data, data management, generative ai, holding company, innovation, media, research, technology
• Deloitte: Can Retail Move From Mass To Micro?
  As economic recovery fuels consumer spending, retailers are racing to balance personalization, tech investment, and operational efficiency.
  January 22, 2025  Tags: ai, data, ecommerce, omni-channel marketing, research, retail
• Gen AI's Marketing Power Relies On Quality Data
  A significant number of marketing leaders worldwide said they confront barriers toward realizing the full potential of harnessing data for insights.
  January 3, 2025  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, privacy, third-party data
• Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
  Broad brand awareness and personalized outreach not only capture attention but also build trust.
  December 23, 2024  Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
• Most Consumers Are Satisfied With Collection Of Financial Data
  Consumers feel basic data is most appropriate for financial institutions to collect, followed by credit scores and history and account types open.
  December 4, 2024  Tags: big data, cmmr, data, data sharing, privacy
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search