Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their
gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
Ace Hardware at the top of the J.D. Power 2022 U.S. Home Improvement Retailer Satisfaction Study for the 15th time in 16 years “Overall customer satisfaction with home improvement
retailers is 849 (on a 1,000-point scale), up a significant 22 points from the 2021 study,” per Chain Store Age. “Ace Hardware continues its long streak of highest-ranked
performance in the home improvement retailer category, but the big box stores—Lowe’s and Home Depot—see the biggest year-over-year gains in customer satisfaction."
Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise
of shoppable ads.
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of
buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply
online for financial aid.
A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance,
Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate
Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov,
director, head of ad measurement and research at Roku.
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the
workday consumer."
But many don't know how to effectively use it, Forrester reports.
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
"Alternative currency is not just a question of research and methodology. It's about operationalizing it."
"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales and Digital Media at Crown Media Ed
Georger said in a statement.
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
According to WARC, it's about $44.4 billion. Really.
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant
messaging.
The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code
is either equally or more valuable than learning a foreign language for their future career choices.
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index.