Search results for "data"

• Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
  Amazon mishandled customer data for years, according to a recent report, putting into question whether the ad industry should create a high-security data protocol and certification clearance for employees who work at companies handling mounds of consumer data.
  November 29, 2021  Tags: amazon, china, data, data management, metrics, research, search
• U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
  Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
  November 18, 2021  Tags: ad spending, advertising, agency, automotive, covid-19, cpg, data, entertainment, holding company, newspapers, out-of-home, radio, research, television
• Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook
  "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
  November 16, 2021  Tags: ad serving, ad targeting, data, data management, digital, facebook, personalization, policy, privacy, research, teens
• Billions Of Viewing Minutes? CBS Data Sounds Impressive
  What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions?
  November 15, 2021  Tags: data, media measurement, nielsen, research, television, viacomcbs
• Does The OOH Industry Want To Have A Say In Its Future?
  Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
  November 10, 2021  Tags: audience measurement, consumer experience, data, data management, digital, media, media planning, mobile, out-of-home, research, transportation, travel
• Report Charges Big Data Rooted In 'Algorithmic Racism'
  The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem.
  November 9, 2021  Tags: algorithms, big data, biometrics, data, digital, economy, facial recognition, policy, research
• SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
  Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
  November 8, 2021  Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
• Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
  Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
  November 4, 2021  Tags: analytics, d2c, data, data management, digital, disney, loyalty, research, search
• Criteo Posts Higher Earnings, Sending Stock Shares Much Higher
  Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 million, and guided Q4 2021 revenue above analysts' estimates.
  November 3, 2021  Tags: advertising, analytics, data, earnings, media stocks, research, retail, revenue, search
• Consumers Loyal To Brands That Address Social Inequities
  Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
  October 27, 2021  Tags: cookies, data, direct marketing, diversity, research
• Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
  It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.
  October 22, 2021  Tags: ad spending, advertising, agency, data, digital, dsp, earnings, forecast, media buying, research, revenue, search, search marketing
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• Media Research Vet Gopalakrishnan Moves To iSpot.tv
  Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
  October 20, 2021  Tags: analytics, data, digital, management, media, metrics, performance marketing, research, television
• Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
  Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
  October 12, 2021  Tags: biometrics, brand image, canada, consumer experience, cyber security, data, facial recognition, finance, financial services, financing, internet security, policy, privacy, research, search, uk
• GoodRx Finding Ways Other Than Advertising To Drive Revenue
  GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C.
  October 11, 2021  Tags: advertising, awareness, budgets, campaigns, data, digital, health, health care, performance marketing, pharma, research, search
• What's Next In Attention
  Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
  October 8, 2021  Tags: advertising, audience measurement, cookies, data, digital, marketing funnel, media measurement, metrics, performance marketing, research, search, television, viewability
• Ad Execs: Contextual Is King, Again
  Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital media and devices.
  October 8, 2021  Tags: advertising, behavioral targeting, contextual advertising, data, digital, media, research, tracking
• More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
  Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers.
  October 7, 2021  Tags: advertising, agency, corporate ethics, data, data management, digital, research
• Data Locomotion: It's Not Easy To Stay On Track
  Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
  October 5, 2021  Tags: data, data management, email, research
• Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
  Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S.
  September 28, 2021  Tags: ad buys, ad spending, advertising, data, digital, media buying, online video, research, tv
• Will Nielsen Kerfuffle Kill The GRP?
  If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
  September 23, 2021  Tags: advertising, data, media measurement, metrics, nielsen, ratings, research, television, video
• GoodRx Health Launches, Provides Research-Based Answers To Health Questions
  GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
  September 23, 2021  Tags: advertising, brand marketing, content, content marketing, data, digital, google, health, health care, medical, online publishing, online video, pharma, publishing, research, search, sponsored content
• Cross-Media Measurement: How About Never -- Is Never Good For You?
  "How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?"
  September 23, 2021  Tags: cross-channel, data, digital, facebook, media measurement, ratings, research, video
• Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
  Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
  September 22, 2021  Tags: analytics, artificial intelligence, cloud computing, data, data management, digital, ecommerce, research
• CDP Strategy To Drive Revenue, Study Shows Ups And Downs
  Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
  September 17, 2021  Tags: analytics, customer experience, customer relations, customer service, data, data management, performance marketing, privacy, research, search, technology, uk
• Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
  Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become an alternative to the dark web.
  September 17, 2021  Tags: advertising, apps, data, data management, data sharing, digital, gaming, hacking, messaging, mobile, research, search
• Analysts Track Search Trends As Summer Comes To A Close
  Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
  September 10, 2021  Tags: automotive, back-to-school, data, data management, entertainment, facebook, food, gaming, google, keywords, research, restaurants, retail, search, social media, travel, twitter
• How Control Of Consumer-Generated Data Affects Online Advertising
  A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve outcomes.
  August 26, 2021  Tags: ad exchange, ad tracking, apple, cookie tracking, data, data management, data sharing, gdpr, google, privacy, research, search, tracking
• Honda, Lexus Lead Customer Satisfaction
  Satisfaction with the auto industry as a whole was unchanged, according to the American Customer Satisfaction Index.
  August 24, 2021  Tags: automotive, customer experience, customer relations, data, research
• Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
  While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate who they are and associate that with a wide range of other audience attributes and consumer behaviors.
  August 24, 2021  Tags: audience measurement, audience targeting, consumer, data, data management, digital, privacy, research