Search results for "data"

• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• AI Titans Go Nuclear
  Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  October 16, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
• An Uneasy World
  The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
  October 16, 2024  Tags: consumer experience, data, economy, politics, research, trends
• Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
  Made for Advertising in connected television apps waste budgets in a trend that continues to rise.
  October 14, 2024  Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
• Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
  The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
  October 9, 2024  Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
• Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
  Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
  October 2, 2024  Tags: advertising, attention, campaigns, connected tv, data, media measurement, politics, research, television
• CTV Attacking The Walled Garden Fortress: A Little At A Time?
  "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?
  September 26, 2024  Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
• What A TikTok Ban Would Look Like
  Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may not want to risk fines, and payment processors and banks would pull their support.
  September 23, 2024  Tags: advertising, app store, apps, cause-related, china, data, data management, government, legal, regulation, research, social media, tiktok
• Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
  Most firms lack confidence in their email security defenses, OPSWAT reports.
  September 18, 2024  Tags: cyber security, data, data management, digital, email, internet security, malware, online fraud, phishing, research
• Google Smothers AI Hallucinations With Real-World Data
  Google researchers think they have found a way to reduce hallucination caused by large language models powering today's generative AI technologies.
  September 13, 2024  Tags: artificial intelligence, data, generative ai, google, language, research, search, technology
• Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
  The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
  September 5, 2024  Tags: ad technology, advertising, agency, data, digital, media, news, research
• AI Simulates How Consumers Will Respond Before Ads Run
  Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
  September 3, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
• Global Sports TV, Streaming Documentaries Hit Record Levels
  Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
  August 29, 2024  Tags: analytics, branded entertainment, broadcasting, data, nbcuniversal, olympics, research, sports, streaming, television
• Meta Shuts Down CrowdTangle, Tool Used To Track Online Misinformation
  Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March, Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools -- specifically, the Meta Content Library.
  August 14, 2024  Tags: data, data sharing, facebook, instagram, meta, misinformation, politics, regulation, research, tools
• Meta Launches New AI Model, Strengthens Partnership With Nvidia
  Llama 3.1, created in partnership with Nvidia, is available in three unique versions - including one that marks Meta's biggest open-source AI model yet - keeping Meta in direct competition with tech giants and startups including Google, Amazon, OpenAI and Anthropic.
  July 23, 2024  Tags: artificial intelligence, computers, data, language, launch, meta, open source, partnership, research, technology
• Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
  Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
  July 8, 2024  Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
• Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
  In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
  July 5, 2024  Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
• Political Ad Spending Estimated To Climb To $10.7B: Analyst
  A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth over the 2019-20 period, when political ad revenue totaled $9.02 billion.
  July 3, 2024  Tags: ad spending, advertising, data, forecast, local media, politics, research, revenue, satellite tv, television
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• Havas, YouGov Expand Partnership
  Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network and Havas Health Network agencies - have access to the YouGov Profiles and YouGov BrandIndex data.
  May 28, 2024  Tags: agency, data, holding company, partnership, research
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• British JIC Joins The MRC
  The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.
  May 22, 2024  Tags: advertising, agency, audience measurement, broadcasting, connected tv, data, media measurement, ott, ratings, research, streaming, television, uk
• Impact Of AI On Local Search As Seen In The Data
  SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
  May 21, 2024  Tags: advertising, chatbots, data, generative ai, hyper local, local media, local search, media buying, media measurement, natural language, research, search, tools
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• The New Flywheel In Omnicom's Ointment
  Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
  May 16, 2024  Tags: agency, artificial intelligence, china, data, data management, ecommerce, government, research
• Microsoft Launches Its Smallest AI Model
  Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
  April 23, 2024  Tags: artificial intelligence, content creators, data, launch, microsoft, research, social media, technology
• Customer Identification Helps To Drive Repeat Purchases
  Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
  April 18, 2024  Tags: cmmr, data, first-party data, identity, identity solutions
• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube