Commentary
Deloitte: Can Retail Move From Mass To Micro?
- by Sarah Mahoney , Staff Writer @mahoney_sarah, January 22, 2025
Lowe’s Style Studio is one
example of exceptional personalization.
Following a punishing year for retailers, Deloitte’s forecast for the coming year anticipates rewards for companies that can pull off a strategic shift to personalization. But there are still plenty of obstacles to overcome before they get there. That …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
