Search results for "third-party data"

• Gen AI's Marketing Power Relies On Quality Data
  A significant number of marketing leaders worldwide said they confront barriers toward realizing the full potential of harnessing data for insights.
  January 3, 2025  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, privacy, third-party data
• Advertiser Demand To Drive Growth In Data Spending
  Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
  March 4, 2024  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, third-party data
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data