Search results for "identity"

• Marketing Is Merciless, But Dentsu Anime Deal Is Also Very Beautiful
  The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock."
  September 24, 2026  Tags: brand marketing, data, experiential marketing, holding company, identity, marketing, promotion, research, yahoo finance
• Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
  OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?
  May 18, 2026  Tags: ad targeting, artificial intelligence, chatbots, data, google, identity, media measurement, microsoft, research, search, traffic
• Customer Identification Helps To Drive Repeat Purchases
  Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
  April 18, 2024  Tags: cmmr, data, first-party data, identity, identity solutions
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data