Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience for consumers,
and better results for advertisers.
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year.
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level.
Nasard and the Kantar board mutually concluded that the role was not the good "long-term fit" that both sides anticipated.
A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on other publicly traded agency holding
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative with the
company to develop custom campaigns for IPG clients.
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices.
IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% coverage of the major agency
holding companies in the U.S., as well as "several large independents" that are also joining the pool.
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social
media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average 6.2% decline
for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to -4.4% in 2020 and a 4.3% expansion in 2021.
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning,
teasing: "Are Holding Companies Undervalued?"
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end forecasts released today. WPP's GroupM published
the greatest upward revision, improving its 2020 global at outlook by 6.1 percentage points from -11.8% projected in its mid-year outlook published in June to -4.1% currently.
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 Worldwide's agency new
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
"Campaign" is reporting on research that suggests the finance bosses at the UK advertising agencies are bracing for an expected 20% drop in revenue to the COVID-19 lockdown.
It's 'School Report' time of year at "Campaign" and amid several articles offering league table for agencies the big news at the end of 2019 is very little has changed with the holding companies which
are, as in 2018, ranked WPP, Omnicom, Publicis Groupe and Dentsu Aegis. The main shift in the table, according to Nielsen's figures, is Interpublic leaping above Havas in fifth and sixth spots.
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant Comvergence. That's about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
Comvergence discloses data in this year's report.
OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide's new business tracking data. With 369 new account wins and $238.5 million in annualized revenues from the
new business, Omnicom's OMD unit was No. 1 by a wide margin over its closest peers.
Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Italy and Spain are set to go negative.
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and expanded its share of market to 30.2%, making it half
again bigger than its next closest rival, Publicis Media (20.4%) share, according to year-end projections for 2019 being released this week by media agency tracker ComVergence.
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
The consensus of Madison Avenue's leading forecasters is that the global ad economy will expand 4.5% in 2020. That's the simple average of four major agency holding company outlooks, three of which
are being updated this morning, including's WPP's GroupM, IPG Mediabrands' Magna, and Publicis Media's Zenith. The fourth outlook is from Dentsu Aegis Network's last forecast, released in June.
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the company's debt.
The sale is part of a three-year streamlining and turnaround plan announced by WPP last December.
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the
agency holding company's just-released U.K. ad forecast this morning.
As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding the minority stake.
Just take a look at Econsultancy's "Top 100" report -- only one holding company digital shop is in the top ten.
WPP's GroupM Business Intelligence unit issued an update to its tracking of economic indicators warning advertisers to be prepared for a "downturn," and indirectly warning agencies and media that ad
spending this year will likely be "neutral to negative versus last year."