A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than the agency holding company forecast consensus of nearly
This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year
mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
Stagwell has released the December edition of the Harvard CAPS / Harris Poll which found that most Americans (64%) think Twitter was engaging in political censorship during the 2020 election.
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time.
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains for 2022 and mid-single-digit expansions
Maru's main offering is called Hub, a scalable survey platform that allows marketers to analyze behavioral, transactional, and attitudinal data in the same interface.
National TV ad spend for Q2 was down 1%, with cable TV nets dipping 1% and broadcast nets 2% lower, while U.S. syndication was up 6%, according to Standard Media Index. In better news, national TV
spend is up 13% vs. April-June 2020.
Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of a new "Forrester Wave" analysis.
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO.
Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index.
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience for consumers,
and better results for advertisers.
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year.
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level.
Nasard and the Kantar board mutually concluded that the role was not the good "long-term fit" that both sides anticipated.
A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on other publicly traded agency holding
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative with the
company to develop custom campaigns for IPG clients.
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices.
IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% coverage of the major agency
holding companies in the U.S., as well as "several large independents" that are also joining the pool.
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social
media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average 6.2% decline
for 2020, and a 7.3% increase in 2021. For the U.S. ad economy, the consensus outlook drops to -4.4% in 2020 and a 4.3% expansion in 2021.
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning,
teasing: "Are Holding Companies Undervalued?"
The Big 3 holding company forecast units have significantly upgraded their outlooks for U.S. and worldwide ad spending in 2020 and 2021 in new year-end forecasts released today. WPP's GroupM published
the greatest upward revision, improving its 2020 global at outlook by 6.1 percentage points from -11.8% projected in its mid-year outlook published in June to -4.1% currently.
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 Worldwide's agency new
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
"Campaign" is reporting on research that suggests the finance bosses at the UK advertising agencies are bracing for an expected 20% drop in revenue to the COVID-19 lockdown.
It's 'School Report' time of year at "Campaign" and amid several articles offering league table for agencies the big news at the end of 2019 is very little has changed with the holding companies which
are, as in 2018, ranked WPP, Omnicom, Publicis Groupe and Dentsu Aegis. The main shift in the table, according to Nielsen's figures, is Interpublic leaping above Havas in fifth and sixth spots.