Ad-Buy Data Lags Agency Consensus By Wide Margin

The 2022 U.S. ad market expanded a little more than 3% over 2021, according to a MediaPost analysis of 12 months of data from Standard Media Index’s U.S. Ad Market Tracker.

The analysis -- a simple, unweighted average of monthly year-over-year percent changes during 2022 -- does not account for …

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