Ad-Buy Data Lags Agency Consensus By Wide Margin
- by Joe Mandese @mp_joemandese, January 25, 2023
The 2022 U.S. ad market expanded a little more than 3% over 2021, according to a MediaPost analysis of 12 months of data from Standard Media Index’s U.S. Ad Market Tracker.
The analysis -- a simple, unweighted average of monthly year-over-year percent changes during 2022 -- does not account for …
