Super Bowl LVI 30-second unit ad rates are up 5% year-over-year, according to just-released projections from Standard Media Index (SMI)’s Forward Bookings intelligence.
Last year, Super Bowl LV (CBS) rates averaged $4.53 million, while this year's preliminary data so far shows a $4.77 million average for NBC.
While $4.8 million …
If an average Super Bowl :30 costs $4.8m ... I wonder how much a REEALLLLYYY good one would cost.
(Only kidding of course).