Average Super Bowl :30 Rises 5% To $4.8 Million

Super Bowl LVI 30-second unit ad rates are up 5% year-over-year, according to just-released projections from Standard Media Index (SMI)’s Forward Bookings intelligence.  

Last year, Super Bowl LV (CBS) rates averaged $4.53 million, while this year's preliminary data so far shows a $4.77 million average for NBC. 

While $4.8 million …

1 comment about "Average Super Bowl :30 Rises 5% To $4.8 Million".
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  1. John Grono from GAP Research, February 11, 2022 at 7:53 p.m.

    If an average Super Bowl :30 costs $4.8m ... I wonder how much a REEALLLLYYY good one would cost.

    (Only kidding of course).

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