2023 Agency Revenue Growth Projected To Outpace Ad Spending
- by Joe Mandese @mp_joemandese, June 14, 2023
U.S. ad agency revenue growth will outpace the money their clients spend on media this year by a significant delta, according to an analysis published this morning by Madison Avenue and Wall Street vet Brian Wieser.
"U.S. advertising agency revenues should grow by 5.4% on an underlying basis during 2023," …
