U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession

The U.S. advertising marketplace fell 4.6% in September vs. the same month a year ago, marking the fourth consecutive monthly decline, and suggesting the beginning of a new U.S. ad recession.

While the June-September 2022 declines compare with healthy gains for the same months a year ago, the 2021 boom …

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