Commentary

This Just In... Why I'm Adding WARC To The Global Ad Consensus


Much like nature, advertising trade reporters abhor a vacuum, so effective today, I'm adding WARC's global ad-spending forecasts to my periodic consensus reporting.

The move follows the sunsetting of two of the longest-running holding company forecast reporting -- Interpublic's and Publicis' -- and while Dentsu and WPP Media continue to …

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