Commentary
Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
- by Joe Mandese @mp_joemandese, April 25, 2023
After years of pitching advertisers at New York's Carnegie Hall, Paramount opted instead for a series of intimate upfront dinner parties with the big agency holding companies and their clients, Paramount Chief Research Officer Colleen Fahey Rush confided in a conversation with the Advertising Research Foundation's Scott McDonald at the …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
