Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
- by Joe Mandese @mp_joemandese, December 20, 2022
ad The U.S. ad market fell 6.7% in November, marking the sixth consecutive month of declines and giving impetus to the notion that the ad industry is in recession, according to MediaPost's analysis of data from Standard Media Index's (SMI) U.S. ad market tracker.
Historically, economists have defined economic …
