Daily impressions analysis shows local news programs outperforming six major streaming platforms.
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide between Google's YouTube and the major broadcasters becoming
How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining!
Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against.
The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that relies on informed citizens.
When our founders declared independence from the British it took six days before the event in Philadelphia was published in newspapers in New York and 43 days before it was published in London.
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a
buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
London is second only in fintech investment to San Francisco, according to the latest figures from London & Partners and Innovate Finance, Netimperative reports. New York comes in third place.
In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
The effort focused on people with type 1 and type 2 diabetes and readers of "The New York Times" Technology and Health sections and its Facebook newsfeed.