Search results for "new york"

• ARF Day One: Research And Measurement Becoming Ever More Complex
  The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
  March 21, 2024  Tags: artificial intelligence, attention, audience measurement, data, events, media, metrics, new york, privacy, research
• TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X
  Daily impressions analysis shows local news programs outperforming six major streaming platforms.
  June 7, 2023  Tags: audience measurement, broadcasting, chicago, digital, los angeles, new york, research, streaming, television
• ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
  The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide between Google's YouTube and the major broadcasters becoming evident.
  April 28, 2023  Tags: advertising, analytics, audience measurement, audience-buying, broadcasting, events, media buying, new york, research, television
• Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
  How do you NOT get to Carnegie Hall, if you're Paramount's upfront pitch team? You practice dining, dining, dining!
  April 25, 2023  Tags: ad buys, advertising, events, holding company, media buying, new york, paramount, paramount+, research, television, upfront
• Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
  Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against. The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
  March 9, 2020  Tags: creative, food, media, new york, out-of-home, outdoor, personalization, pets
• Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
  On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that relies on informed citizens. When our founders declared independence from the British it took six days before the event in Philadelphia was published in newspapers in New York and 43 days before it was published in London.
  February 17, 2020  Tags: broadcasting, cmmr, digital, london, new york, news, newspapers, tv, uk
• Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
  How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
  February 13, 2020  Tags: art, buzz, cable tv, campaigns, connected tv, creative, ctv, events, new york, politics, promotion, san francisco, social media, trends, tv, women
• San Francisco, London And New York Dominate Fintech Investment
  London is second only in fintech investment to San Francisco, according to the latest figures from London & Partners and Innovate Finance, Netimperative reports. New York comes in third place.
  September 25, 2019  Tags: finance, london, new york, research, san francisco, technology, uk
• British Airways, 'The New Yorker' Target Empty Nesters
  In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
  March 14, 2019  Tags: activations, airlines, awareness, baby boomers, display, europe, gen x, magazines, native advertising, new york, online, online publishing, partnership, social media, tourism, travel
• Dexcom Goes Native For Diabetes Tool Message
  The effort focused on people with type 1 and type 2 diabetes and readers of "The New York Times" Technology and Health sections and its Facebook newsfeed.
  March 14, 2019  Tags: apps, health, health care, mobile, native advertising, new york, newspapers, social media, technology, video