Search results for "activations"

• ShopRite's Paperbird Soars
  When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning to packaging design to brand activation, Wakefern treated the launch of Paperbird with the same respect as a best in class CPG brand. Laura Kind, VP of Brand Strategy, shares how her team translated the consumer emotion around messes into highly relatable Paperbird brand work.
  May 27, 2021  Tags: activations, brand image, brand marketing, branded content, branding, content, content marketing, cpg, data, design, marketingcpg, packaging, research, retail, strategy
• British Airways, 'The New Yorker' Target Empty Nesters
  In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
  March 14, 2019  Tags: activations, airlines, awareness, baby boomers, display, europe, gen x, magazines, native advertising, new york, online, online publishing, partnership, social media, tourism, travel
• Punching Above Your Weight: Popchips' Contender Story
  Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store.
  November 19, 2018  Tags: activations, banners, brand marketing, cpg, digital marketing, digital-out-of-home, engagement, food, influencer marketing, media, media planning, millennials, omni-channel marketing, programmatic, radio, sampling, social media, video