Search results for "online publishing"

• Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
  Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
  September 8, 2023  Tags: advertising, artificial intelligence, copyright, generative ai, legal, online publishing, publishing, research, search
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
• Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
  CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.
  August 11, 2023  Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
• Advertisers Losing $6.6B To Bid Shading
  A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
  August 10, 2023  Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
• Amazon Prime Day Ad Messages Muddled On Economic Challenges
  Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."
  June 26, 2023  Tags: ad buys, advertising, amazon, amazon prime, apparel, consumer, consumer experience, data, digital, ecommerce, economy, electronics, fashion, forecast, media buying, online publishing, paid search, publishing, research, retail, sales, search
• What AI Means To SEO, Search Advertising
  Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
  June 20, 2023  Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
• How Many Ad Trackers Load With A Page And Slow Browsers On Average?
  On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
  April 24, 2023  Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
• DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
  BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
  February 2, 2023  Tags: ad fraud, ad inventory, advertising, apps, audio, digital, media measurement, online fraud, online publishing, publishing, research, search
• Beyond the Transaction: Tactics for an Acquisition Strategy
  BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
  December 23, 2022  Tags: acquisition, communication, communications, digital, media, merger, online publishing
• Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
  The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.
  December 14, 2022  Tags: australia, digital, funding, google, innovation, journalism, local media, news, non profit, online publishing, r&d, research, search, start-ups
• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
  Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
  November 22, 2022  Tags: content, digital content, domain names, engagement, facebook, google, link building, meta, online publishing, publishing, research, search, spam
• How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
  Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand's products and services.
  September 7, 2022  Tags: ad buys, advertising, agency, brand image, brands, consumer, digital, media buying, misinformation, online publishing, path to purchase, publishing, research, search, trust-based marketing
• The Business of Digital Video in a Shifting Media Landscape
  NowThis pioneered social video news distribution to capture young audiences where they spend time. NowThis/Vox's Publisher, Athan Stephanopoulos, explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.
  July 14, 2022  Tags: news, online publishing, publishing, video
• Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
  Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.
  July 8, 2022  Tags: advertising, audience measurement, bing, content creators, data, data management, digital, domain names, ecommerce, google, online publishing, publishing, research, search, social media
• Innovating in E-Commerce: Beyond the Link
  As one of the world's leading brand licensors, Meredith has had commerce in its DNA for decades. Online, the company has learned from its innovations across every emerging e-comm opportunity. From shoppable video to inspiration-to-shopping cart deep integrations with retailers like Walmart, GM of Commerce Content Chloe Reznikov walks us through how these next-gen e-comm models bring publishers way beyond the affiliate link.
  June 3, 2022  Tags: audience targeting, brand marketing, content marketing, digital marketing, ecommerce, mppublish, online publishing, publishing, targeting
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Americans Don't Know Whom To Trust In Media As Midterms Near
  More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
  February 28, 2022  Tags: cmmr, misinformation, online publishing, public relations, publishing
• Yahoo Takes ID-Free Targeting To The Web
  Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
  February 18, 2022  Tags: ad spending, ad tracking, contextual advertising, contextual tracking, cookie tracking, data, mobile, online publishing, privacy, research, search, tracking, yahoo
• When Less is More: Building a Successful Advertising Business from a Subscription-First Model
  In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
  January 10, 2022  Tags: consumer, consumer experience, customer experience, data, data-targeting, digital, digital content, newspapers, online publishing, storytelling
• Hundreds Of Major Brands Still Funding Election Misinformation Sites
  "The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting blame for the riot," NewsGuard's analysts note in the new report.
  January 3, 2022  Tags: advertising, brands, comscore, fake news, funding, media measurement, news, online publishing, politics, research
• Best/Worst 'Informers' Of The Year
  Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
  December 29, 2021  Tags: advertising, digital, fake news, metrics, news, newspapers, online publishing, publishing, ratings, research, web sites
• OpenWeb Partners With NewsGuard To Combat Misinformation
  OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb combat disinformation and ensure it only partners with publishers publishing quality, reliable news.
  December 9, 2021  Tags: content issues, digital content, fake news, news, online publishing, publishing, ratings, research, search
• New Research Charts How Digital News Consumption Eclipsed Traditional Channels
  Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
  November 10, 2021  Tags: cmmr, demographics, digital content, news, online publishing, print, research, trends
• GoodRx Health Launches, Provides Research-Based Answers To Health Questions
  GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
  September 23, 2021  Tags: advertising, brand marketing, content, content marketing, data, digital, google, health, health care, medical, online publishing, pharma, publishing, research, search, sponsored content
• Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
  Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts.
  August 5, 2021  Tags: ad technology, advertising, algorithms, digital, google, online publishing, privacy, research, russia, search, web sites, yandex
• Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
  Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
  July 20, 2021  Tags: brands, content marketing, covid-19, cpg, digital, digital content, google, health, health and beauty aids, health care, keywords, online publishing, publishing, research, retail, search, seo, web sites
• 86% Of U.S. Consumers Have Abandoned Carts
  Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
  June 9, 2021  Tags: analytics, demographics, digital, ecommerce, google, just an online minute, microsoft, online, online publishing, research, retail, revenue, search, shopper marketing
• Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
  Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to not be okay," said Guru Gowrappan, CEO, Verizon Media.
  May 28, 2021  Tags: augmented reality, health, online publishing, performance marketing, publishing, research, search, yahoo
• In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
  Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
  May 25, 2021  Tags: demographics, email, gen z, millennials, online publishing, publishing, research, web sites