The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content
and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report
released by Sensor Tower.
If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or
undesirable news content.
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
Publishers that depend on affiliate revenue also are concerned about changes to search-engine algorithms that prevent them from being discovered online.
In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing
authenticity in ads and content for years.
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
Here's one more reason to say goodbye to tracking browser cookies.
Revenue from advertising and sponsored content is also a priority in the new year.
Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and
IAC, "The New York Times" reported.
Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual
property support to commercial Copilot services and builds on its previous AI Customer Commitments.
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
staff.
A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data
in June that suggests "optimism is trending upward, but spending isn't."
Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice
President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online.