Search results for "online publishing"

• Taboola Creates White-Box Type GAI Engine - Will It Learn?
  Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
  June 12, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, media buying, news, online publishing, publishing, research, search
• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
  Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
  April 15, 2025  Tags: ai, artificial intelligence, b2b, b2c, blogging, brands, content, data, new products, news, online publishing, publishing, research, reviews, search
• Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
  Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
  March 25, 2025  Tags: ai, artificial intelligence, brand image, chatbot, google, link building, media buying, online publishing, paid search, publishing, research, retail, search, sponsored content, subscriptions
• AI Company Seeks Speedy Appeal In Copyright Battle With Thomson Reuters
  "This copyright case presents urgent questions governing the innovation at the heart of America's preeminence - at least for now - in artificial intelligence systems," Ross Intelligence argues.
  March 20, 2025  Tags: ai, artificial intelligence, copyright, digital, legal, online publishing, policy, publishing, research
• Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In February
  Bleacher Report and ESPN led publishers with 82 million and 70 million engagements, respectively.
  March 13, 2025  Tags: cmmr, online publishing, publishing, sports
• AI Search Seems Confident About Inaccurate Answers
  Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.
  March 12, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, chat, chatbot, news, online publishing, performance marketing, publishing, research, search
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• Programmatic Models Seeping Into Commerce Advertising
  The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
  February 10, 2025  Tags: ad campaign, ad performance measurement, advertiser-agency relationship, advertising, ai, artificial intelligence, ecommerce, media buying, online publishing, paid search, performance marketing, programmatic, publishing, research, search, shopper marketing, social media
• Consumers Spent $150B On In-App Purchases In 2024
  Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.
  January 22, 2025  Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
• Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
  If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
  December 27, 2024  Tags: advertising, android, artificial intelligence, audience targeting, content, content issues, generative ai, google, online publishing, publishing, research, technology
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• Google News Exec Heading Publisher Relationships Resigns
  Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
  November 11, 2024  Tags: ai, generative ai, google, language, link building, local search, news, online publishing, paid search, publishing, research, search, seo
• Economic Doubts Are Biggest Challenge For Financial Publishers
  Publishers that depend on affiliate revenue also are concerned about changes to search-engine algorithms that prevent them from being discovered online.
  August 7, 2024  Tags: affiliate marketing, cmmr, influencer marketing, online publishing
• Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
  In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
  July 5, 2024  Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
  State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large language models, according to a report published Wednesday.
  February 15, 2024  Tags: ai, artificial intelligence, brandhackers, hacking, language, marketing, media buying, microsoft, online publishing, phishing, research, russia, search, technology
• Crunching Numbers: What Google, Meta Owe U.S. Publishers
  Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
  January 24, 2024  Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
• U.S. Ad Spend Estimates Reach $570B In 2024
  The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
  January 18, 2024  Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
• Google Has A Deep Spammy Side - Despite AI
  Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
  January 17, 2024  Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
• Malware Restores Deleted Cookies To Break Into Google Accounts
  Here's one more reason to say goodbye to tracking browser cookies.
  January 2, 2024  Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
• Publishers Eye Digital Subscription Growth In 2024
  Revenue from advertising and sponsored content is also a priority in the new year.
  December 27, 2023  Tags: cmmr, online publishing, publishing
• How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
  Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
  December 27, 2023  Tags: ai, artificial intelligence, chatbots, copyright, data, digital, fake news, language, legal, machine learning, microsoft, news, online publishing, open source, publishing, research, search
• Apple Wants To Train Its AI With News Publisher Content
  Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and IAC, "The New York Times" reported.
  December 22, 2023  Tags: ai, apple, artificial intelligence, chatbot, content, digital, earnings, generative ai, google, language, machine learning, microsoft, online publishing, publishing, research
• Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
  Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.
  December 21, 2023  Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
• Amazon, Microsoft Struggle With AI Inaccuracies
  With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
  December 19, 2023  Tags: amazon, artificial intelligence, bing, chatbots, europe, generative ai, microsoft, misinformation, online publishing, politics, publishing, research, reviews, technology
• Net Searcher Sentiment Replaces NPS With Unbiased Search Data
  Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
  November 3, 2023  Tags: advertising, analytics, consumer, data, marketing, metrics, online publishing, privacy, publishing, research, search
• Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
  Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
  September 8, 2023  Tags: advertising, artificial intelligence, copyright, generative ai, legal, online publishing, publishing, research, search
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search