Commentary
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024
If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
One benefit, of course, from targeting a wider audience is reaching consumers who were not …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
