Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.
Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report
released by Sensor Tower.
Samsung and Roku are the best-selling TVs in the U.S. ranked by smart TV operating system, each with roughly a 19% share of the market in 2023 -- according to Guggenheim Securities.