Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures.
Younger consumers appear less interested in making alcohol the centerpiece of every social gathering.
U.S.viewers didn't lose their appetite for great stories. They just started watching them one algorithm at a time.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.
Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."
"A CBS News poll found that 4 in 10 people say they are now buying or eating less produce to avoid the "explosive diarrhea" parasite that causes cyclosporiasis," according to syracuse.com. "More than
11,000 cases reported earlier this month across multiple states were linked to iceberg lettuce, while other smaller outbreaks have been tied to parsley and cilantro."
Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.
As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover.
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.
AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.
Dentsu says commerce media has reached a point where operational competence supersedes growth.
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
Hybrid vehicles deliver the highest customer satisfaction with an ACSI score of 80, unchanged from last year, outscoring both gas and electric vehicles.
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging Face, an open source research platform.
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia,
Brazil, China, France, Germany, India, Mexico, South Korea, the U.K. and the U.S.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs
stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.
New chief hopes 14% increase in ad spending can help remind stressed-out shoppers of brand value.
The hospital remains America's most trusted nonprofit by a comfortable margin and, somehow, managed to get even further ahead while trust across much of the nonprofit sector softened.
Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says.
The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice.
Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.