Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice.
Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
The American Dream is being rediscovered as more people say it's better to buy than to rent.
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 2024, following a $2.7 billion licensing acquisition of his startup.
Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion.
When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI
into award-worthy creative executions.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV."
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
How a handful of brands -- Fenty, Calvin Klein, Converse, Levi's and MAC -- still stand out with Pride.
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.