Search results for "mobile programmatic"

• Ad Campaigns By Streaming Services Under-Deliver To Gamers
  Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
  May 13, 2024  Tags: cmmr, iab mobile, mobile, mobile programmatic, video, youtube
• TV Media Brands Are Strongest Among Puzzle, Action Gamers
  People who play mobile puzzle or action games have a greater affinity for media and entertainment than do people who play mobile word or card games.
  February 28, 2024  Tags: cmmr, gaming, mobile, mobile programmatic
• Tubi, TikTok Lead BRAG Index Rankings Of App Branding Power
  Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices.
  May 19, 2023  Tags: cmmr, mobile, mobile programmatic
• Newer Versions Of Apple's Mobile Software Have Lower Rates Of Ad Fraud
  While iOS 16 users drive 21.2% of total iPhone traffic, they only see 18.4% of invalid traffic.
  October 10, 2022  Tags: ad fraud, apple, cmmr, mobile, mobile programmatic
• Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
  Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
  July 28, 2022  Tags: amazon, amazon fire, amazon prime, cmmr, dsp, mobile programmatic, programmatic, programmatic tv, programmatic video
• Ad Formats Vary In Effectiveness For Mobile Apps
  Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
  April 13, 2022  Tags: cmmr, mobile, mobile programmatic
• Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
  Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
  April 12, 2022  Tags: cmmr, digital, iab mobile, mobile, mobile programmatic, programmatic, programmatic video
• Social Media, Programmatic Ads Drive Grocery Ecommerce
  Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
  March 17, 2022  Tags: cmmr, mobile, mobile programmatic, retail
• Video Ads Are Most Popular Format For App Publishers
  Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
  January 19, 2022  Tags: advertising, app store, apps, cmmr, gaming, mobile, mobile programmatic, video
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
• Advertisers See Media-Market Transparency As Top Concern
  Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
  December 15, 2021  Tags: ad exchange, cmmr, dsp, dsps, mobile programmatic, programmatic, programmatic tv, programmatic video, ssp
• Jack Link's Beefs Up Media Buys; Awareness Jumps
  CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
  August 28, 2019  Tags: awareness, conversion cycle, cpg, digital, digital-out-of-home, food, geotargeting, health, media buying, mobile, mobile programmatic, mpbiscpg, out-of-home, sales, social media, video, web sites
• U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
  The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion.
  May 7, 2019  Tags: digital, digital content, digital marketing, iab, mobile, mobile programmatic, ott, programmatic video, research, revenue, streaming, video
• Southwest's 'Story' Campaign Optimizes Targeting Strategies
  The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.
  November 19, 2018  Tags: ad targeting, airlines, audience targeting, awards, brand affinity technologies, brand marketing, campaigns, data-targeting, digital marketing, engagement, marketing/branding/advertising, media, mobile, mobile programmatic, omma, real-time, social media, technology, television, travel
• Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
  The figures are in for Q2 video advertising, and there's more evidence that quality content and premium brands are increasingly connecting directly.
  September 28, 2018  Tags: digital, display, europe, london, mobile programmatic, programmatic video, research, television, uk, video
• IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
  Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded.
  April 25, 2018  Tags: digital, iab, london, mobile, mobile programmatic, programmatic, research, uk
• ironSource To Develop 'Sophisticated' Measurement Capabilities
  In an effort to remind marketers that real people interact with their ads, the company is putting together a strategy for brands to measure advertising other than the basics like the number of clicks it takes for consumers to reach a website or make a purchase after viewing an ad, according to Amit Halperin, vice president of brand solutions at ironSource.
  April 23, 2018  Tags: analytics, audience measurement, media measurement, mobile programmatic, programmatic, research
• Viewability Holds Up As Programmatic Goes Up
  The UK treads water on viewability, but with four-fifths of display traded programmatically, that is not so bad.
  March 29, 2018  Tags: london, mobile programmatic, programmatic, research, uk, viewability
• Which Native Ad Units Perform Best
  Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times higher CTRs and engagement than in-ad units.
  March 5, 2018  Tags: advertising, mobile programmatic, native advertising, programmatic, research