Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
Managing campaigns now takes an average of nine types of software or digital platforms.
Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion.
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.
The figures are in for Q2 video advertising, and there's more evidence that quality content and premium brands are increasingly connecting directly.
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded.
In an effort to remind marketers that real people interact with their ads, the company is putting together a strategy for brands to measure advertising other than the basics like the number of clicks
it takes for consumers to reach a website or make a purchase after viewing an ad, according to Amit Halperin, vice president of brand solutions at ironSource.
The UK treads water on viewability, but with four-fifths of display traded programmatically, that is not so bad.
Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times higher CTRs and engagement than in-ad