Search results for "private marketplaces"

• PE Firm Completes $1B Acquisition Of Kantar Media
  Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain Capital and WPP continue to own the rest of Kantar, with 60% and 40% shares, respectively.
  August 4, 2025  Tags: m&a, media, media measurement, private marketplaces, research, television
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp