Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "media"
- While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new ANA study.
- While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!). Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.
- Ok, so you landed a deal to extend your media brand into an OTT streaming series on Amazon Prime. Now what? AstroStyle's CEO, Ophira Edut, shares her experience creating and filming "Cosmic Love," a Bachelor-meets-astrology reality dating show debuting on Amazon Prime in August 2022. How can publishers monetize these deals most effectively and even transform their content from informational to experiential media in newer Web3 formats?
- Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of a new "Forrester Wave" analysis.
- The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
- The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
- As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
- Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
- We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
- What does "personalization at scale" really mean - not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle, shares the lessons learned as the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It's a culture thing.
- While Gen Z spends more time on social media than ever before (51% on IG weekly, 48% on TikTok, 37% on Snapchat) and less (15%) watching cable weekly or more, marketers need to rethink their video ad dollars. Meanwhile, Millennials are still more likely to say they've watched a TV series (69%) and movies (70%) in the last week than social media videos (58%). At MediaPost's TV & Video Insider Summit, media agency Good Apple's VP, Media, Hyun Lee-Mill, shares their recent tests that identified the most effective ways to balance social media video and CTV spend. How do we optimize across the current menu of video options?
- Consumers are showing signs of disillusionment with the power of media to shape social norms.
- Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week lows.
- Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
- ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
- The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
- The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
- As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
- Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years.
- More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.
- Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies in October.
- It's the bandwidth, stupid.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
- Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital media and devices.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
