Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion.
The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the
federation.
That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year.
AI search summaries and chatbots mean the “end of the traffic era,” publishers fear, according to a new study by the Reuters Institute for the Study of Journalism. Media bosses
foresee that web referrals will plunge and that journalists should emulate content creators, The Guardian reports.
It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.
The question: What share of your ad budget will be spent targeting bots, not humans, in 2030? The responses ranged from 0% to 100%, but as the year progressed, the higher number seems more likely.
Dentsu finds companies are rushing into the agentic AI space without a viable game plan and "risk not only building inefficient solutions but [also] eroding consumer trust in their brand."
Republicans are less trusting than Democrats, and older people are more trusting than young Americans.
The future of media and marketing research will be an increasingly synthetic one, combining AI and human experiences in ways that are better than either could be on their own.
More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna's Luke Stillman to the team. Both are former Wall Street analysts.
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under a
rubric consisting of three concentric layers: real-time, social reverb and cultural afterglow.
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 and 2% lower in Q1 2025.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
It's not just political leadership either. A majority of Americans lack faith in leadership across business, healthcare, education and government according to a new Harris Poll survey.
"Welcome to the new age of decision dominance" reads a tag used by Aaru, the researcher partnering with IPG to create an agents-based studio simulating human responses to ads, media and other campaign
variables.
Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain Capital and WPP continue to own the
rest of Kantar, with 60% and 40% shares, respectively.
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.
Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure public data remains open and accessible because data fuels
powerful AI.
The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.
Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.
Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of an increasingly marginalized free
press.
"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.
Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news
media.
A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.