Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do?
Roughly 75% of Americans feel press freedom is extremely or very important for society’s well-being, according to a new study by the Pew Research Center, the Associated Press reports. But 50%
support government restrictions on reporting in certain instances — for example, to protect national security. But many respondents say it is never acceptable to revoke the broadcast license of
a news provider. About 70% of Americans believe the Trump administration and the U.S. news media have a very or somewhat bad relationship.
The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.
Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School,
titled “How Mass Surveillance From Online Advertising Puts Journalists at Risk. The study by Technology and Human Rights Fellow Jonathan Rozen found that real-time bidding systems, data brokers
and ad-delivered spyware can expose sensitive information like journalists’ locations, movements, contacts and activities to private companies, law enforcement and other
players.
A new Reuters/Ipsos study shows that a bipartisan majority of Americans support more government rules for social-media companies. Of the consumers surveyed in the six days ending August 3,
61% said social-media firms need stronger oversight, including required age-verification tools. This included 71% of Democrats and 62% of Republicans. But support from independents was lower because
many are unsure where they stand.
Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures.
U.K. and U.S. consumers spent nearly 11 hours a day consuming media -- sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS
reports. Gen Alpha, those in the 11-to-15 age cohort, spent the most time gaming: 1 hour, 56 minutes per day, and watching YouTube for 1 hour, 45 minutes. Gen Z consumers spent the most time on social
media: 1 hour, 54 minutes, and 1 hour, 20 minutes in music services. Boomers and Gen Xers spent more time with streaming services, television channels and live sports.
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation,
document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story summaries. However, AP maintains that AI cannot replace original reporting, source
verification, fact-checking or editorial judgement. And all AI outputs must be reviewed by a journalist.
At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI.
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one in five
adults oppose such a ban and one in four are unsure. Those in the 30-49 age group are the most likely to favor a ban, and parents with an 18-year-old are more supportive of a ban than those without a
child that age. Pew surveyed 9,750 U.S. adults from May 26 to June 1 of this year.
AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.
News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the
2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman
Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups.
“Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a "trust tax."
A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be
getting worse.
Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they
call the hostile misinformation effect — the impact of ideology on targeting, Nieman Lab reports. The researchers write, “we find clear support for a hostile misinformation
effect, as citizens believe their own political party was much more targeted than the political opponent.”
Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington
Post reports. They now largely get news from nontraditional outlets and independent creators on YouTube and
other platforms. They are frustrated with the economy and gas prices.
The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks
ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in phishing
attacks leveraging Amazon SES” to deliver links that redirect to a malicious site.The spike in this abuse may be due to a large number of AWS Identity and Access
Management access keys exposed in public assets.
Time has released a list of the 10 most influential companies in media and communications in 2026. They include: Nielsen, T-Mobile, AST Mobile, Publicis Groupe, Patreon, Discord,
Letterboxd, TikTok, iHeartMedia and Telegram. In its coverage, Time explains the reasoning in each case.
Almost a third of U.S. adults — some 31% — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of
those surveyed, 38% of Democrats and 38% of independents avoid Trump stories, compared to 17% of Republicans. Among all groups, many sometimes avoid such coverage.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Revenue, research and insights teams at Trusted Media Brands (TMB) are using AI tools to provide advertisers with a coherent narrative, AdExchanger reports. This
isn’t easy, given that inventory spans print, web, social, streaming and newsletters. “The magazine subscriber doesn’t look anything like the TikTok viewer, at least on paper,”
says Michael Boccacino, vice president of marketing at TMB. “But advertisers still expect you to tell one clear story about who you reach and why it matters.”
New research from Magid shows a decline in the association of the word “trustworthy” with news
organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented
at TVNewsCheck’s Programming Everywhere conference on April 19 at the NAB Show.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed,
35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI chatbots.
The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global
research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and revenue erosion.