Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "media"
- Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their "responsible" media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.
- A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
- It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.
- The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most."
- According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift.
- Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
- Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
- The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.
- A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
- The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube TV at 8% share and Amazon Prime Video at 6%. The top premium streaming platform in household reach is Netflix with a 64% share followed by YouTube at 57%, Hulu, 41%; Prime Video 34%; Max, 29%; Peacock, 23%; Disney+, 22%; and Paramount+, 21%.
- "This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking the ad attention value by medium.
- There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how much it was worth to brands.
- A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
- "We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
- The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
- It's the seventh consecutive edition of the report in which OMD has been first ranked. Rounding out the top-5-ranked agencies in the report are UM, Starcom, Initiative and EssenceMediacom.
- Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
- Not surprisingly, Americans perceive Liberals as being depicted more positively and garnering much more exposure than Conservatives. Other media disparities abound.
- Here's one more reason to say goodbye to tracking browser cookies.
- In case you're looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have a new tool for you starting with the New Year.
- Erwin Ephron taught me there is no perfect form of media research. And as good as neuromarketing, biometrics, and computervision are in unlocking some of the mysteries of our brains may be, we still need to apply our brains to interpret what those outputs actually mean.
- Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
- Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
- That's the first line in a just-released global trends report from Ipsos. It's also the first time I ever received a press pitch using the term, but it seems especially apt as we head into what will be the bumpiest political news cycle in the history of bumpy news cycles.
- Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving up a small number of queries to Microsoft Bing.
- In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing at Red Ventures, explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves a range of KPIs for both ad clients and affiliate revenue.
- Free Ad-Supported Television (FAST) services are making major gains, partly due to their ability to facilitate content discovery for viewers.
- How did TaxAct find that it could radically reduce media costs and still maintain the same level of conversions? By stepping away from the promises of so-called precision targeting and retargeting, bringing its media in-house, and re-booting its strategy to start with broader audiences and then letting the platform algorithms help. TaxAct's Head of Media, Amy Bartle, shares what they learned from their journey.
- While marketers trust television, their interest in traditional linear television is declining.
