Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "media"
- It's the bandwidth, stupid.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- Veteran media research exec Vijoy Gopalakrishnan has joined iSpot.tv as chief research officer, largely to further the media research company's "currency" initiatives.
- Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital media and devices.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
- According to the study, there are five areas where multinational marketers are struggling within their media practices.
- The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors.
- Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news cycle can be when it comes to inherently predictable events.
- The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital shops is actually poised to expand dramatically over the next few years, according to recently released estimates from Borrell Associates.
- Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating they trust his brand.
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- With a growth rate of 9% in 2020 -- a tough year for the ad business overall -- Dentsu X grew 50% faster than its next fastest-rising agency, GroupM's Essence (+6).
- Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabling marketers to utilize their own "first-party" consumer data.
- Only 14% of ad execs believe the industry's standard for handling media payment risk -- so-called "sequential liability" -- is the way to handle responsibility for media when a client defaults or declares bankruptcy.
- Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has been vacant since Alexis Nasard stepped down in April, after just four months on the job.
- The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others as long as the new products do not compete with the ones its members market to advertisers, agencies and media suppliers.
- After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic.
- The Human Intelligence Team, led by Steve Grant, will use insights about why people make the decisions they do to create new models and tools to help clients grow their businesses.
- While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
- Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
- Not surprisingly, time spent with media on connected TV devices, connected gaming consoles and smartphones will continue to increase, with OTT streaming services driving most of the connected-device gains.
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- TV's lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Learn how testing and changing up your media plan can capture revenue growth, greater efficiency and data points while also establishing a consistent form of measurement with OTT.
- In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" that shifted American media consumption toward audio content, especially digital.
- Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and media industry's only media measurement organization jointly overseen by advertisers, agencies and media suppliers.
- Given the potential conflict between trust and profit, is trusting a corporation a lost cause?
- The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence.
