Middle-Aged White People Team Up To Segment Streamers

by Joe Mandese @mp_joemandese, December 29, 2023

If you work for media researcher Magid in its Minneapolis headquarters, chances are you're a middle-aged White person with a household income of nearly $100,000 and you fit into proprietary consumer lifestyle segments such as "Cruisin' to Retirement," "Empty Nests," and "Gray Power."

How do I know this? Because that's …