Search results for "supply side platform"

• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
  An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
  February 1, 2022  Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
• Digital OOH Suppliers Standardize Ad Formats, Venues
  In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardization of the major digital out-of-home advertising formats. The initiative, which includes both "demand-side" and "supply-side" platforms that enable advertisers and agencies to buy digital out-of-home advertising programmatically, reduces the naming conventions of various biddable advertising formats by about two-thirds.
  December 9, 2020  Tags: ad buys, ad-supported video on demand, advertising, cmmr, digital, digital-out-of-home, dsps, media buying, out-of-home, outdoor, supply side platform