Search results for "supply side platform"

• The Short Attention Spans Of Trade Associations
  Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
  September 25, 2024  Tags: advertising, agency, attention, currencies, marketing, media, media buying, media measurement, media planning, metrics, research, supply side platform, television
• MRC (WMD?)
  The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
  May 1, 2023  Tags: ad spending, advertising, agency, audience measurement, dsps, media measurement, nielsen, ratings, research, supply side platform, television, upfront
• ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
  "One hypothesis about the gap between interest and investment is that many companies which have interest are still 'sitting on the sidelines' and don't know how (or where) to get started," the diverse supplier report notes.
  April 10, 2023  Tags: ad spending, advertising, agency, ana, budgets, diversity, media, multicultural, research, supply side platform
• Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
  "The advertising environment is challenged as supply chain disruptions have restricted inventory for products leading to lower advertising spend in areas," writes KeyBanc's equity research team.
  October 27, 2022  Tags: ad spending, advertising, comcast, disney, forecast, research, revenue, streaming, supply side platform, warner bros discovery
• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
  An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
  February 1, 2022  Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
• Digital OOH Suppliers Standardize Ad Formats, Venues
  In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardization of the major digital out-of-home advertising formats. The initiative, which includes both "demand-side" and "supply-side" platforms that enable advertisers and agencies to buy digital out-of-home advertising programmatically, reduces the naming conventions of various biddable advertising formats by about two-thirds.
  December 9, 2020  Tags: ad buys, ad-supported video on demand, advertising, cmmr, digital, digital-out-of-home, dsps, media buying, out-of-home, outdoor, supply side platform