Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
"Alternative currency is not just a question of research and methodology. It's about operationalizing it."
An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company
says. The new version of the platform is now "fully" cross-platform.
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardization of the major
digital out-of-home advertising formats. The initiative, which includes both "demand-side" and "supply-side" platforms that enable advertisers and agencies to buy digital out-of-home advertising
programmatically, reduces the naming conventions of various biddable advertising formats by about two-thirds.