Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'

Ad spending on major TV-centric companies fell 16.5% in the third quarter, their worst results since the COVID-19-related ad recession in the second quarter of 2020, according to a composite analysis published this week by the equity research team at KeyBanc Capital Markets.

The composite -- which includes Disney, Comcast, …

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