January 25, 2023
Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
- by Joe Mandese @mp_joemandese, October 27, 2022
Ad spending on major TV-centric companies fell 16.5% in the third quarter, their worst results since the COVID-19-related ad recession in the second quarter of 2020, according to a composite analysis published this week by the equity research team at KeyBanc Capital Markets.
The composite -- which includes Disney, Comcast, …
