Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
"Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines were seen among different racial
and ethnic groups.
Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.
New research from GWI finds that despite widespread chatter about the "DEI backlash," 70% of Americans say it's important.
"One hypothesis about the gap between interest and investment is that many companies which have interest are still 'sitting on the sidelines' and don't know how (or where) to get started," the diverse
supplier report notes.
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse.
The report found that consumers from minority ethnic groups tend to have a more negative in-store experience, including a lack of relevant product ranges and experiencing worse customer service.
Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content.
Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content.
For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and
commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media
company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years.
While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!).
Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his
secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.
Many people say brands can help to change public perceptions of marginalized groups.
BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to
road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
The results are derived from corporate survey submissions from companies with at least 750 employees in the United States.
A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers.
Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.