Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "diversity"
- The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
- More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse.
- The report found that consumers from minority ethnic groups tend to have a more negative in-store experience, including a lack of relevant product ranges and experiencing worse customer service.
- Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content.
- Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content.
- For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
- Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years.
- While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!). Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.
- Many people say brands can help to change public perceptions of marginalized groups.
- BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
- For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
- Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
- The results are derived from corporate survey submissions from companies with at least 750 employees in the United States.
- A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
- The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered company and platform X_Stereotype.
- Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers.
- Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
- More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.
- The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
- Men far outdistance women and people of color on Sunday morning news shows, such as NBC's "Meet the Press" and CBS's "Face the Nation."
- Tech changes come with new terminology, technical jargon and an "alphabet soup" of abbreviations.
- Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
- The most common forms of discrimination were family status and age, according to a global survey by Kantar.
- While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks.
- The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry.
- Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty accurate.
- In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made the case that the method is not just ineffective, but outright "discriminatory."
- Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertising, packaging and other forms of marketing communications.
- The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according to an updated version of the ANA's "Certified Diverse Suppliers for Marketing and Advertising" report. The directory includes agencies and media, production, promotion, and research companies and was launched in July 2020 following an ANA report, "The Power of Supplier Diversity."
- EASTON, CT -- Even as the advertising and media worlds grapple with diversity and inclusion surrounding race, gender and ethnicity, a new push is being made for making organizations and society more inclusive of the different ways people's brains are wired. The push was unveiled this morning during i-com's digital global data summit.
