The results are derived from corporate survey submissions from companies with at least 750 employees in the United States.
A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversity are key themes for media buyers.
Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.
The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.
Men far outdistance women and people of color on Sunday morning news shows, such as NBC's "Meet the Press" and CBS's "Face the Nation."
Tech changes come with new terminology, technical jargon and an "alphabet soup" of abbreviations.
Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
The most common forms of discrimination were family status and age, according to a global survey by Kantar.
While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks.
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry.
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made the case that
the method is not just ineffective, but outright "discriminatory."
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertising, packaging and
other forms of marketing communications.
The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according to an updated version of the
ANA's "Certified Diverse Suppliers for Marketing and Advertising" report. The directory includes agencies and media, production, promotion, and research companies and was launched in July 2020
following an ANA report, "The Power of Supplier Diversity."
EASTON, CT -- Even as the advertising and media worlds grapple with diversity and inclusion surrounding race, gender and ethnicity, a new push is being made for making organizations and society more
inclusive of the different ways people's brains are wired. The push was unveiled this morning during i-com's digital global data summit.
A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' thoughts and feelings.
The UK is languishing in 16th place of a league table compiled by the OECD for female representation in technology companies, "The Telegraph" reports.
Only 12% of women of colour are in senior adland roles, a proportion that drops to 6% for black women, "Campaign" reports. New research from Creative Equals suggests this means white males are three
times as likely to be in a senior role as women of colour, and six times more likely than a black woman.
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
As the diversity conversation evolves, one issue that looms large is colorism -- the practice of favoring lighter-skinned people of color over those who are darker-skinned. It is rampant across all
media, especially when casting people of color in "mainstream" advertising.
The report, sponsored by Interpublic and other major corporations, found that black professionals hold only 3.2% of all executive or senior leadership roles in the U.S. and less than 1% of all
Fortune 500 CEO positions.
A survey of adland executives suggests the industry has much work to do to improve representation of people from the LGBT and BAME communities, as well as disabled workers and people from a working
class background, "Campaign" reports.
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes to ethnicity --
especially at the most senior levels -- according to the 2019 edition of a periodic survey from the ANA and the Alliance for Inclusive and Multicultural Marketing (AIMM) that was released this
A new video lets viewers feel the same bias that so many black men experience daily.
Just as the ad rules in the UK have been changed to ban stereotyping, research from Adobe, reported on in Netimperative, shows that women in Britain (76%) are far more likely than their American
counterparts (55%) to feel their gender is portrayed in a stereotypical way.
Advertisers are trying to drop gender stereotypes, but Kantar shows they are not doing as well as they think.
The gender pay gap varies between agencies, but all must now up their game on gender equality and diversity.