Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "diversity"
- Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"?
- Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help.
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions.
- ANA survey validated investments in multicultural marketing and found marketers reporting DEI progress within their own organizations.
- More than 40% of consumers surveyed said videos on social media are much more diverse than TV shows and movies.
- Almost three quarters of LGBTQ respondents said the internet is a primary source of entertainment.
- Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
- New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
- "Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard.
- The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
- The portion of U.S. consumers who say advertising accurately represents Black people has steadily declined in recent years, according to a survey by Dentsu. Declines were seen among different racial and ethnic groups.
- Discord came in second to TikTok in terms of LGBTQ people of color feeling the safest and most secure, followed by Instagram and YouTube.
- Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
- Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
- There's a big difference between how people feel about ad targeting based on sexual and gender identity, and about celebrating inclusion.
- New research from GWI finds that despite widespread chatter about the "DEI backlash," 70% of Americans say it's important.
- "One hypothesis about the gap between interest and investment is that many companies which have interest are still 'sitting on the sidelines' and don't know how (or where) to get started," the diverse supplier report notes.
- While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
- The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
- More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse.
- The report found that consumers from minority ethnic groups tend to have a more negative in-store experience, including a lack of relevant product ranges and experiencing worse customer service.
- Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content.
- Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content.
- For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
- Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years.
- While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!). Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.
- Many people say brands can help to change public perceptions of marginalized groups.
- BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
- For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
