Commentary
CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year
- by Ray Schultz , Columnist, September 27, 2023
Marketing budgets have dropped, including spending on branding. But marketers are bullish about the year to come, and are showing a healthy interest in artificial intelligence, judging by The CMO Survey, Managing AI, Digital Strategies, and DE&I in Marketing, a study from Deloitte LLP, Duke University’s Fuqua School of Business …
