Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "corporate ethics"
- The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
- The latest rankings from Harris Poll show how deeply inflation and politics are eroding corporate reputation.
- Focusing on short-term metrics may hinder the improvement of company culture, Arbinger Institute and Ascend2 report.
- A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.
- "Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke.
- Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for the NPR Music project on behalf of a major corporate sponsor. NPR's VP of Sponsorship Marketing, Lamar Johnson, explores the ROI for this use of content creators vs. paid amplification and the tactics for sponsor integration and amplification that helped the program perform far beyond projections.
- Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
- The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
- Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce finds.
- Consumers gave premium streaming platforms a "net ethical" score of 42, while social media platforms earned a negative 15 number, a marketing research firm finds.
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers.
- This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot.
- Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
- Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for what consumers believe in, having similar ideologies, solving issues if products or services do not deliver as expected, being genuine and authentic, and delivering on promises made in advertising or marketing.
- An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social media users in the U.S., U.K., Japan, China and India, found that U.S. social media users indexed about average for all the major social good criteria, while China and India over-indexed and Japan under-indexed.
- Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a special report released this morning by the Edelman Trust Barometer. The report, "The Fight For Racial Justice In America," shows that 54% of a national sample of U.S. adults surveyed Aug. 31 agreed with the statement about brands playing a role. That's up from 51% when Edelman fielded a similar survey Aug. 21, but down from 60% when it researched it June 7.
- Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data.
- Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were three years ago, according to a new study of B2B professionals released today by the Association of National Advertisers, Harris Poll, and Carol Cone On Purpose.
- Contrary to proclamations about "fake news," more Americans believe the government, tech industry leaders and even religious leaders act unethically most or some of the time more than journalists do. That's the latest finding from Pew Research Center's ongoing tracking of Americans' sentiment about a variety of civics matters.
- A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries.
