Commentary
Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
- by Joe Mandese @mp_joemandese, June 25, 2021
Lost in the shuffle of the remarkable brand and agency work being recognized at this week's Cannes Lions was a special edition of Edelman's Trust Barometer explicit for and released during the festival.
The study shows that brands -- well, businesses that create them, anyway -- are now the only …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
