Commentary
Brands, Here's What Keeps Customers Loyal
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 13, 2022
Brand loyalty is complex. Goya Foods got blasted for supporting President Donald Trump in 2020, and Burberry took slack in the media and on Twitter for destroying leftover merchandise for five years.
Consumers may voice their anger and frustration over these controversial issues, but new research finds 56% of shoppers …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
