Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan

by Joe Mandese @mp_joemandese, February 10, 2021

An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu.

The study, which was conducted among social media users in five major nations -- the U.S., U.K., Japan, China, and India -- found that U.S. social …

agency, asia, brand image, china, cmmr, corporate ethics, corporate responsibility, holding company, india, japan, research, uk

1 comment about "Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan".

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Milind S from Everything Media Pte Ltd, February 12, 2021 at 6:12 p.m.
It would interesting to know why the scores are lower for Japan.
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Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan

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