Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cannes"
- DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
- With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
- In a first for Google, the social-response team will use the reply tool built on AI to help generate replies to YouTube user comments in the voice of the campaign. The iPhone and the Pixel phones have very distinct voices.
- Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
- Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
- An agency survey found 80% of respondents agree/ strongly agree it is important their employer helps them achieve a good balance between personal and professional life.
- IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias in advertising and marketing technologies.
- WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success.
- Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking.
- After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic.
- A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is becoming more crucial to every fact of their lives, including ones not traditionally associated with brand attributes. The study, which was fielded among 1,400 consumers in 14 markets between May 12 and June 2, indicates the COVID-19 pandemic, economic uncertainty, the environment, and overall societal issues are now intertwined with consumer expectations of brands.
- This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot.
- Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that may seem quaint, it's actually happening again, albeit with online video. According to a new report being presented at the Cannes Lions this week, two-thirds of people have watched YouTube on their TV set with other people in the same room.
- During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll meet, even after Cannes Lion announced it will award her group this year's Creative Marketer of the Year award in June.
- CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it is possible to measure attention.
- Don't tell anyone hoping to pick up an award in Cannes this week, but research commissioned by the IPA, and discussed in "Marketing Week," suggests that creative ads that catch the eye and win awards are only four times as effective as those that do not. Previously award-winning ads were shown to be nine times as effective.
- CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the physiological genetics of marketers.
- McKinsey research presented at Cannes suggests that CMOs who embrace data's ability to steer creativity see significant revenue gains, "Campaign" reports.
- In two years, money spent on mobile advertising will be more than twice the money spent on desktop advertising.
