IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
- by Laurie Sullivan @lauriesullivan, June 20, 2022
IBM Advertising launched an initiative on Monday as part of the Cannes Lions festival. It brings together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising and marketing technologies.
As part of the initiative, IBM released "Advertising Toolkit for AI Fairness 360," an …
