Around the Net
Award-Winning Ads Are Becoming Less Effective
- Marketing Week, Wednesday, June 19, 2019 9:20 AM
Don't tell anyone hoping to pick up an award in Cannes this week, but research commissioned by the IPA, and discussed in Marketing Week, suggests that creative ads that catch the eye and win
awards are only four times as effective as those that do not. Previously award-winning ads were …
