Cannes Conversation: DAN's Doug Ray Commands 'Attention'
- by Larissa Faw , June 21, 2019
CANNES, FRANCE — Doug Ray wants your attention. The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group’s new Attention Economy project to determine whether it is possible to measure attention.
And if so, the ways to practically implement this metric into media buying and …
