Cannes Conversation: DAN's Doug Ray Commands 'Attention'

CANNES, FRANCE — Doug Ray wants your attention. The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group’s new Attention Economy project to determine whether it is possible to measure attention.

And if so, the ways to practically implement this metric into media buying and …

Next story loading loading..

Discover Our Publications