Zenith: Mobile Advertising To Overtake TV By 2021
- by Larissa Faw , June 17, 2018
As mobile continues to solidify its position as the gateway to consumer attention, advertising in mobile channels will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to a new forecast from Zenith.
In two years, money spent on mobile advertising will be more …
Here we go again. Yes, I have no doubt that mobile "ad" spending will eventually top TV"ad" spending. However, most of the mobile"ad" dollars will not come from TV "ad" spend budgets as they are not the kinds of ads that normally go to TV.