Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious Bias
- by Larissa Faw , June 17, 2019
CANNES, FRANCE -- Unilever is utilizing its three-year-old “Unstereotype” initiative to determine whether implicit bias is embedded in the genetics of marketers.
The research, unveiled during a session at the Cannes Lions Festival of Creativity Monday, invited 60 advertising and marketing professionals across Unilever and its lead agency partners to …
