Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious Bias

CANNES, FRANCE -- Unilever is utilizing its three-year-old “Unstereotype” initiative to determine whether implicit bias is embedded in the genetics of marketers.

The research, unveiled during a session at the Cannes Lions Festival of Creativity Monday, invited 60 advertising and marketing professionals across Unilever and its lead agency partners to …

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