WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners
- by Amy Corr @MediaPostOTL, August 5, 2021
Findings from a WARC report identify trends and themes linking this year's Cannes Creative Effectiveness Lions winners.
WARC interviewed both jurors and winners and analyzed the metadata from all entries and found four themes that led to commercial success. They include:
Tech enriches creativity from the sidelines
Tech's role in …
