Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "online fraud"
- Most firms lack confidence in their email security defenses, OPSWAT reports.
- DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
- There was a substantial increase in the number of suspicious emails between 2022 and 2023, EasyDMARC reports.
- The worst effects of cyberattacks for small businesses were business downtime and loss of customer data, BlackFog reports.
- BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
- TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season.
- There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
- In a closely watched case, the Supreme Court Thursday voted 6-3 to narrow the scope of a 1980s-era anti-hacking law.
- Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% and 40%, respectively, according to recent data.
- One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
- FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on Amazon, HomeAdvisor, and Facebook.
- Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out their campaigns from search to television.
- Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and deploying fake news, per a study that analyzes the direct economic cost from fake news. The report also estimates fake news has contributed a loss in stock market value of about $39 billion a year. Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.
- The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection company is calling on Google, Bing, Baidu, and Yandex to remove links to web sites known to routinely infringe trademarks and sell counterfeit goods.
- China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
- Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results?
- White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
- Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much.
- The biggest online worry is protecting children, according to Ofcom and the ICO.
- The report says only 29% of firms are taking significant steps to prevent email phishing attacks and 21% are taking no steps at all.
- Only 4.6% of the leading Chinese brands employ DMARC, limiting their global email marketing growth.
- That's how much budget Ritz-Carlton wasted in March on Instagram fake followers.
- Almost 90% of all companies endured email fraud attempts in fourth-quarter 2017. And almost 80% expect to see one in the next 12 months, Proofpoint reports.
- Over the past years, while Programmatic spend has significantly increased, so has waste and fraud within the market place. LID Comms' Digital Lead, Langston Willis, explains how to get better transparency and accountability within programmatic media and drive incremental value for your brand.
