Search results for "yelp"

• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
  Some 88% of respondents to a survey said it's important to understand how online review platforms determine reliability of reviews, and 85% said they trust written reviews more than a star rating.
  November 30, 2022  Tags: online reviews, research, review sites, reviews, search, sites, trust-based marketing, yelp
• Data Shows People On The Move And What It Means For Advertising
  Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
  June 16, 2021  Tags: advertising, digital, digital-out-of-home, hyper local, local media, local search, location-based, media buying, mpoutfront, out-of-home, radio, research, restaurants, retail, search, targeting, yelp
• Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
  Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty accurate.
  May 24, 2021  Tags: algorithms, consumer experience, covid-19, data, digital, diversity, gay/lesbian, health, research, search, small business, yelp
• Google Sees Consumers Post 67% Of Reviews
  Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yelp, had a greater impact due to reviews.
  April 28, 2021  Tags: customer experience, email, facebook, google, online reviews, recommendations, research, review sites, reviews, search, transportation, yelp
• FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
  FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on Amazon, HomeAdvisor, and Facebook.
  October 30, 2020  Tags: amazon, digital, facebook, ftc, google, online, online fraud, online reviews, ratings, regulation, research, reviews, search, yelp