Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "trust-based marketing"
- A Pew report shows that over half of Republicans trust at least some information coming from national news organizations.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
- Most social media users plan to keep using social media despite concerns about data privacy and hate speech.
- The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.
- 67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the relevance of information served up in ads and search queries.
- When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels, from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
- Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
- But economic conditions have driven most consumers to enroll in a loyalty program, Cordial reports.
- All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study.
- A study by Razorfish and GWI examines how brands walk a fine line between respecting boundaries and creating authentic, personalized experiences, showing that one wrong move can be detrimental to consumer trust in a brand.
- "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
- A late 2022 Gallup poll says Americans' trust in mass media to report news "fully, accurately and fairly" is essentially unchanged. There is lots of mistrust -- but also "trust' -- at certain levels.
- A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, according to data from Sapio Research.
- Some 88% of respondents to a survey said it's important to understand how online review platforms determine reliability of reviews, and 85% said they trust written reviews more than a star rating.
- Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand's products and services.
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
- The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
- Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
- More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners?
- It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
- The finding may indicate that consumers are more receptive to contextual advertising.
- At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
- A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
- Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
- An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide.
- The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive.
- Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views."
- National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
