Commentary
Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
- by Joe Mandese @mp_joemandese, December 13, 2021
With all due respect to the Association of National Advertisers, "trust," not "diversity," is the real marketing word of-the-year. At least that's my conclusion after Advertiser Perceptions shared its latest research on the topic.
The research, which was based on a survey of ad execs -- both marketers and agency …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
