How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
- by Laurie Sullivan @lauriesullivan, September 7, 2022
Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand’s products and services.
Integral Ad Science released a report Wednesday that …
